Category archive: Search Engine Optimization

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing

The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the opposite direction from where Search Engine Optimization (SEO) was before Panda and Penguin. Gone are the days of black hat practices like keyword stuffing and paid linking schemes that resulted in a…

More than Search Engine Optimization

More than Search Engine Optimization

So you have a website, now what? It seems like many people think that the most important aspect of creating a web presence is to have a website collecting dust with glorified Search Engine Optimization. With Google continously making changes to algorithms, more businesses creating a web presence and overall rising competition, it takes more…

What is SEO and do I need it?

What is SEO and do I need it?

Anyone can build a website, but are they doing it right and what does SEO have to do with it? One of the most underestimated aspects of web development is SEO – Search Engine Optimization. Let’s start with the basics, the definition of Search Engine Optimization is the process of getting free, organic or natural…

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